Baloo was created out of a very real gap.
Best-in-class experience
Innovation with intention
Celebration and meaningful impact
The creator ecosystem is filled with people who are building powerful, profitable businesses — often faster than the systems meant to support them. Teams grow organically, roles blur, and hiring decisions are made under pressure, in public, and with very real personal stakes. One wrong hire doesn’t just impact the business, it impacts the brand, the income, and the human behind it.
We saw this firsthand.
Traditional recruitment wasn’t built for the creator economy. Most hiring models don’t account for the emotional weight of building a company around a personal brand.
We’re here to change that.
OUR VALUES
OUR VALUES
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Intentional Growth
We help you scale thoughtfully, hiring the right people at the right time.
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People First, Always
Every decision centers on those involved: founders, teams, and candidates. A positive experience for all parties is always a priority.
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Clarity over Chaos
We bring structure, calm, and clear thinking to moments that often feel overwhelming.
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Flexible by Design
Full-time, contract, or somewhere in between. We build teams that adapt as you grow.
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Fun
Always leave room for joy.
OUR LEADERSHIP TEAM
OUR LEADERSHIP TEAM
Colleen Pelly
(she/ her)
Founder & CEO
Colleen is a people-first founder who believes work should support real life, not compete with it. She’s always been drawn to the human side of business, starting with helping people find roles where they actually feel good, and growing into a desire to build companies known for care, clarity, and standout experience.
Samantha Gibson
(she/ her)
Director, Recruitment
Samantha is a lifelong learner and loves helping scale companies with impactful and thoughtful recruitment strategies. The most rewarding feeling for her is finding the right candidate and client fit. Proudly part of the [L]GTBQIA2S+ community, she is passionate about the value Equity, Diversity & Inclusion brings throughout the recruitment process. Candidate and Client Experience is pivotal in the way she recruits - communication, transparency and empathy are key.